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The Peugeot FRACTAL concept is an electric urban coupé that exhilarates all your senses. In addition to vision, embodied by the head-up display; and touch, with the compact steering wheel and touch screen.



Introducing the stunning Peugeot FRACTAL concept - the electric urban coupé designed by sound. The FRACTAL is perfectly at home in the city. The already-low noise levels achieved by the electric drive system are further improved by the Tall&Narrow tyres, with their narrow tread, meaning it's the perfect car for modern city living.


Peugeot FRACTAL has an interior and exterior identity developed for the first time in partnership with sound designer Amon Tobin. In the city, the car is in sync with its environment. The PEUGEOT i-Cockpit® design offers a unique perspective which naturally incorporates sound (acoustics) alongside sight and touch, since people rely on all three of these senses to negotiate their immediate environment. 



First unveiled on the SR1 concept car in 2010, the PEUGEOT i-Cockpit® has already won over more than 1.8 million customers since making its market debut on the 208 in 2012. The PEUGEOT i-Cockpit® offers an unparalleled experience combining instinctive ergonomics with an unprecedented ambience.


Peugeot FRACTAL is an ideas incubator that explores new design and manufacturing processes. 3D-printed parts represent more than 80% of the interior trim surface. The anechoic materials were made through generative design - a process used to achieve the perfect component.


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